Make polyethylene sexy. That was the brief for Houston-based HDPE company, Gajeske, when they reached out for a new website design.

I leaned into gritty textures and structured typography to create a foundation for Gajeske to do what they do best: provide their HDPE expertise and product to the oil & gas industry. The overall challenge was creating a space for users to not only purchase the product but to learn about all the categories that Gajeske serves. The tug and pull between clean typography and gritty texture allows for visual interest and ease of navigation, making for a novel yet approachable web experience in the oil & gas space.